Overview

The CEO of Jim ‘N Nick’s Community BBQ sought to create a brand differentiator for their BBQ products in a crowded marketplace. The desire to promote high quality, locally produced protein factored into the brand position of “Community BBQ”.

Activity

• Worked side by side with the CEO to develop a network of farms across TN, AL and MS as exclusive providers of meat for Jim ‘N Nick’s

• Participated in grant writing process for USDA support of Small Family Farms in AL, GA, and TN

Analysis

• Supporting smaller farming operations results in higher biological quality meat products through improved animal living conditions, feed stock and processing.

• Developing relationships that create healthy, prosperous Small Family Farms supports regional agriculture and economic development.

Results

• CEO created the program Fatback Collective to bring all the elements together.

• Customers have responded to the concept of “home-grown” with increased customer loyalty.

• Jim ‘N Nick’s has enjoyed a solid growth curve as many new locations opened across the Southeast and was eventually sold to Roark Capital