Jim 'N Nick's, a Community BBQ Restaurant

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Overview

The CEO of Jim ‘N Nick’s Community BBQ sought to create a brand differentiator for their BBQ products in a crowded marketplace. The desire to promote high quality, locally produced protein factored into the brand position of “Community BBQ”.

Activity

  • Worked side by side with the CEO to develop a network of farms across TN, AL and MS as exclusive providers of meat for Jim ‘N Nick’s

  • Participated in grant writing process for USDA support of Small Family Farms in AL, GA, and TN

Analysis

  • Supporting smaller farming operations results in higher biological quality meat products through improved animal living conditions, feed stock and processing.

  • Developing relationships that create healthy, prosperous Small Family Farms supports regional agriculture and economic development.

Results

  • CEO created the program Fatback Collective to bring all the elements together.

  • Customers have responded to the concept of “home-grown” with increased customer loyalty.

  • Jim ‘N Nick’s has enjoyed a solid growth curve as many new locations opened across the Southeast and was eventually sold to Roark Capital

Food & Brand Experience, Recipe & Menu Development, OperationsGuest UserJim N Nick's