The Queso Truck, Food Truck Concept

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The Queso Truck concept originally in Los Angeles, CA needed menu and recipe guidance to identify flavor profiles and test menus.

Analysis

  • Researched Queso recipes and concepts across Southwest, Deep South and Mexico.

Overview

  • Interviewed the Founders to determine flavor profile direction and products

  • Identified core food narrative (what do they believe in, what are their “must haves” and are there any items that are off limits)

Results

  • Set up a day of R&D with Founders and executed all the ideas circulating the new menu

  • Vetted items and dialed in core 6 or 7 concepts

  • Documented recipes and established supply chain contacts/vendors in LA

  • Onsite training with cooks to finalize all flavor components for dishes

  • Helped execute the launch of the menu and consulted on kitchen flow and output model

Food & Brand Experience, Chef Consulting, Recipe & Menu DevelopmentDan LathamThe Queso Truck